Regardless of the industry that you are in, negative online reviews can impact your business and brand as whole. Therefore, it is absolutely critical that every business that thrives online be concerned with tracking, monitoring and managing online reviews through an effective Review Tracking System. Why you may ask? Here are a few stats to consider:
- Almost two-thirds of consumers conduct online research and read online reviews prior to making a purchase.
- 85 percent of consumers nationwide are more likely to make a purchase after finding positive online recommendations.
- 87 percent of consumers say that their purchasing decision has been reinforced by online positive reviews.
- More than three-quarters of consumers have changed their mind about purchasing a product or service after finding negative online reviews.
By reading these statistics regarding online reviews, you can see how important they are to your business bottom line. Online reviews can literally make your business or break it. Every business that strives to succeed online should have a review tracking system in place. A review tracking system can monitor, track, analyze and manage all online reviews – negative and positive – for your business so that you can ensure that your online reputation is optimal for the success of your business.
Contact Top Review Tracking today to learn more about our unique review tracking system and how we can help your business grow.