Plumbing contractors need to consider reputation management just like in other industries. Online feedback can make or break your business. Here are a few tips concerning reputation management for plumbers that can help you decide how to proceed.
Your branding is affected by online reputation management. Branding is the message you send to current and potential customers about your company and appropriate responses to both positive and negative feedback influence who may contact you for plumbing services.
Business promotion should be more focused on online means like social media, review sites, and blogs, rather than more traditional methods like billboards and print ads.
Managing your reputation is simple and effective. This marketing strategy protects you and your company and influences how customers see you. Online reviews are viewed by countless numbers of people who believe what they read. Your job is to ensure that positive feedback is highlighted and that unfavorable comments are handled politely and to the customer’s satisfaction. Diffusing difficult situations suitably can bring you more business.
Encourage customers to review your business online and offer a reward for doing so. This shows customers that you care about them.
Proactively address your company reputation. Although it may be a little uncomfortable at first, don’t hesitate to ask happy customers to write a review. Not everyone will follow through but having more positive than negative comments is good for business. Also, contact a company such as Top Review Tracking, that will help put a system in place to gather reviews across the web from your happy customers.
Including exciting blogs and other articles on your website that can help customers solve problems is a huge benefit. This type of content marketing helps viewers and customers remember you when they experience a plumbing crisis.