Whether a business is forged on handmade goods sold over the internet, servicing local air conditioning units or provides hundreds of thousands of individuals with cable and internet service, reputation management is essential. Regardless of the size of a business or the services they provide, their reputation follows them and becomes a representation of the quality of business that they are, that’s why it is a no-brainer that every business needs a reputation management review monitoring and tracking software service in their corner.
Not to bring more attention to an already bad situation, but take a look at the recent problems cable-giant Comcast has been having. For months now claims have been arising from all over the country about their failure to not only deal with customer situations appropriately, but about retaliations taken against customers who have complaints or simple requests. By now, if you didn’t know Comcast was poorly rated for their customer service before, you certainly know it now from learning of their blunders. Unfortunately, the actions of representatives of their company have branded their business, causing some customers to switch to the competition and non-customers to stay far away.
So, one has to ask themselves how can they prevent their business from building a negative reputation, even when they can’t necessarily monitor all that goes on? The simplest and best way to manage one’s reputation is to have someone else do it for you! Reputation management software allows business owners to stay abreast of what customers are saying about their business and how it is operating. It allows owners to not only see where there is room for improvement, but to mitigate problems before they get worse.
Could Comcast have benefited from a reputation management review monitoring and tracking software service? Or did they simply drop the ball? As a business owner learning from the mistakes of other companies is vital, and what we can learn in this situation is that word travels fast and a bad reputation is hard to get rid of.