Star ratings are a popular and straightforward way to evaluate virtually everything from restaurants, products, hotels, airlines and more. They influence our decisions about choosing a specific business and whether to patronize them. They can also be utilized to ensure effective online reputation management.
Google star ratings help your business stand out among the competition on SERPs and prove to consumers that your company is one that can be trusted to deliver what is promised. Click-through rates are increased, and awareness of your brand spread online.
The star rating system on Google works by taking specific data from your website and featuring it in search results. If your site utilizes a widget that embeds reviews, Google can take data like a review rating and comments and show it in an organic search listing. This makes it easier for consumers to find what they are seeking with little effort.
Your business is more likely to garner a Google star rating if you:
- Have numerous reviews on trusted review sites, as well as your Google business listing.
- Let Google know about your reviews by having a schema markup code added to your site.
- Demonstrate improved content relevance and quality, sharing online content and making certain that your website is SEO-friendly.
Have patience. A successful SEO program with many reviews can take awhile to fully develop but it will pay off in time. Allow the experienced marketing team at Top Review Tracking to ensure that your website makes the most of its reviews and that the positive ones draw more customers and increase your business reach. Schedule a free 30-day trial of this viable online reputation management plan by clicking here.