Regrettably, there are many small and large businesses that do not address solid reputation management in their overall marketing programs. This valuable aspect of your promotion strategy must be maintained on a consistent basis to ensure that your clients continue to say positive things to say about your company and their experiences with you. Service industries must make time to read their reviews online and answer them properly. Following through on this ensures that your ranking stays secure and that your website continues to lead search results on Google. Reputation management for HVAC companies is important no matter what the time of year.
People are reading online reviews more than ever before prior to choosing a business or making a purchase. In fact, one report discovered that over 90% of consumers read online company reviews. Note these interesting figures, too:
- 88% of viewers are influenced by online comments.
- Star ratings are critical in the evaluation of a company.
- Shoppers state that HVAC and plumbers and other tradesmen are ranked 4thfrom the top regarding reputation importance.
- 40% of individuals formed a judgment of a business after looking at only 3 reviews.
For your HVAC business to enjoy continued growth, you must remain aware of what customers say about you. Rapid response to both negative and positive comments is an important aspect of excellent customer service. This can provide the edge you need over your competition. Always request that your customers leave a review. The more favorable reviews you have can move the less desirable ones out of the top three reviews on Google.
Top Review Tracking has a knowledgeable team of marketing pros who will assist you with effective techniques for reputation management for HVAC companies. We have numerous tools in our marketing bag. Sign up for a free trial.