Online reviews significantly influence how many consumers today will judge different businesses. Before a possible customer even enters a physical location, the chances are that they read up on websites offering online reviews. If you hope to ensure your business has a good reputation, knowing how to track online reviews is imperative.
Did You Know? Research indicates that roughly 94% of consumers have stayed away from businesses after seeing negative reviews.
It is best to know that online reviews are more than a way for consumers to say how they feel about products or services. An online review could also influence the search engine rankings for your business. These reviews could be leveraged like marketing tools to help boost reputation and revenue.
Are You New To Online Reviews?
If you are a new business owner or manager new to online reviews, the more you know about tracking them and why, the better. The reviews are customer feedback based on their experience with a business, its products, and/or services. Reviews are usually public and might be collected by third parties, such as business review sites.
Why Reviews Matter
No matter the industry you are in, reviews matter if you have a business. These are some of the benefits that come from quality customer reviews:
- Shaping your brand reputation
- Providing social proof
- Influence sales
- Help make brands more credible and trustworthy
- Boost search performance
- Improve online visibility
- Contain valuable feedback from customers
Monitoring your online reviews is a great way to understand customer satisfaction levels. Taking a peek at them helps your business tap into the power of the reviews and obtain actionable information about the overall customer experience.
The great news is that you never have to be an online expert to take control of your reviews and know what customers say about your business. You can build a trusted reputation using our Top Review Tracking software. This is real-time review tracking you can count on; we make it easy!