More people than ever before are using the internet to influence their purchasing decisions. This includes buying that new or used car. Does your dealership have a solid, favorable online reputation that can sway browsers to visit you rather than a competitor? It may be time to consider implementing a program for reputation management for car dealers to ensure that your dealership maintains top billing on internet searches for cars.
Any business that has a lot of positive reviews is ranked higher in search engine results than companies with a few or many unfavorable reviews. Since viewers only tend to view the first page or two of rankings, you can lose a lot of business if you are placed at the bottom of page two or higher.
To increase your chances of higher rankings, you must build your online reputation, which does not happen overnight. There are three distinct stages to implement to increase viewership and make conversions:
- Build a favorable reputation by asking for customer reviews. You may offer incentives for posting a review. Events like VIP deals, free offers, and sales events increase the likelihood that you will gain happy customers.
- Maintain a positive reputation through frequent interaction with customers online. Even a simple “thank you” is appreciated. Regularly reading customer reviews also give you an idea of your company strengths and weaknesses, which you can use to do even better.
- Know that there will always be unhappy customers. Some people are just never completely satisfied. Reply to these people, as they may have a legitimate complaint. The best way to handle this type of situation is to send a private message.
For a simple way to track reputation management for car dealers, enlist the services of Top Review Tracking. We are pleased to offer a free trial of our program to show you just what we can do for you. Sign up today!