How do you increase the chances that customers will choose your restaurant over a direct competitor or another type of food service establishment? Online reviews are a big part of the answer. Studies show that more people rely on reviews every day and use them to make purchasing decisions. This is one reason that it is so important to utilize strategies for reputation management for restaurants.
Another aspect of written reviews that is valuable to potential visitors are star ratings. The most popular review sites, like Google, Yelp and TripAdvisor, use a 5-star system for rating a business. Having at least 4, but preferably 5, stars is critical for drawing more clientele to your eatery. Studies have found, at least 1 in 3 people do not choose to eat at a restaurant that received fewer than 4 stars in a rating. The simple portrayal of stars as a rating is convenient and respected by online viewers, regardless of whether the information is factual or not.
You can build and maintain a 5-star reputation for your restaurant and increase both clientele and revenue by:
- Monitoring review sites that are relevant to your business.
- Responding to customers who post reviews, whether good or bad.
- Staying on top of your business listings on TripAdvisor, Google and Yelp platforms to know where you stand in consumers’ eyes.
- Generating more online reviews. Encourage satisfied customers to post a review and star rating.
To help navigate the 5-star process and ensure effective reputation management for restaurants, no matter what the size of your operation, contact Top Review Tracking for a free, no-obligation trial of our straightforward automated reputation management system. We are pleased to offer increased brand awareness, SEO benefits and more traffic. What’s not to love about that? Contact Top Review Tracking at 877-281-1370 to get started on a great online reputation.