Do you remember the days when the best insight a website could provide about its visitors was a little tracking gizmo at the bottom of the web page? It was little rectangular counter, and website owners based their website’s success and reputation on that simple little counter going up in number value. There was no such thing as Review Tracking Software back then.
Today, behavior and website traffic are light years from where they were only ten or fifteen years ago. Now, tracking analytics can provide not just how many people have visited a site, they can also say from where, when, what source, what search engine was used, and even whom the visitor actually is (with some level of coding involved).
Another big area that has grown in the last few years involves a business’ reputation. Reputation tracking is now easily available and provides a company a great way to see how consumers and other people see that business from the outside. External reputation tracking is critical because a bad name or a poor review can drive customers away before they even make contact with the given business.
With a reputation management service in place, a company can proactively work on its reputation online and avoid or dilute bad commentary before it has a negative effect on sales. That kind of focused defense can be worth its weight in gold when customers go the business because of a good reputation.
Top Review Tracking provides Review Tracking software in order to monitor and take corrective action on any negative reviews online quickly. For more information on our Review Tracking Software , contact us to learn more and sign up today.