While word-of-mouth is a common way to spread the word about your business, the internet has become even more popular for this reason due to accessibility and ease of use. You can reach so many more people online than in person. Therefore, it is critical to remain aware of your online presence at all times. You can accomplish this feat when you track online reviews.
Someone who reviews your business typically falls into 1 of 3 groups:
- Written commentary by a customer who has had experience with your company, positive or negative. Favorable responses are typically brief but unfavorable ones can be delivered in great detail.
- Reviewers may rate your business on a number scale or with a number of stars according to the kind of product or service received.
- Individuals can also comment on other people’s comments about your company. They may dispute what has already been written or agree with the review.
Often, consumers are either very happy or very unhappy with a business. Also, statistics note that in excess of 90% of consumers research products and services before spending money on them and more than 70% trust online reviews.
What this all means is that satisfied customers and reviews draw more business to you, while dissatisfied customers lead patrons to go elsewhere and view your company unfavorably.
Top Review Tracking offers innovative computer programming to track online reviews to make certain that your company continues to be competitive within your niche market. You have the opportunity to quickly address negative and positive comments to elevate your credibility for current and potential clients. Sign up for a no-obligation free trial today!