When you track online reviews of your business, it is easier to evaluate consumer behavior. Determining their motivations, actions and reasoning behind what they do and why they do it can help you to strengthen your company and bring more customers to your website. By conducting polls, surveys and questionnaires, you can analyze responses and proceed accordingly. Employing a review tracking system can also be advantageous for the same reasons.
Did you realize that more than 80% of online users look at company reviews before utilizing their services or buying their products? And – they believe what they read, whether it is true or not. This is why it is crucial to know what is being said about your business.
There are 3 categories of reviews to take under advisement:
- If there is a great deal of negativity about your business, then it is likely that something is wrong somewhere. Take heed and do your research. Find the problem(s) and determine the best solutions as quickly as you can. Respond personally to the negative comments and do what you can to make it up to the reviewer.
- Having primarily moderate reviews, some great and some not so great, also indicate that your company may have some issues. Evaluate the comments and remedy the issues.
- Generally positive commentary usually signifies that you are operating well and keeping customers satisfied.
Be aware, however, that fake reviews, both positive and negative, do exist. It can be difficult to sort truth from falsehood but make every effort to conduct your company in the best way possible.
For assistance with tracking reviews, contact Top Review Tracking and make use of their review tracking system. Sign up for a free trial today.