It can be challenging for roofing companies to acquire new clients since roofs do not need to be replaced or repaired very often. Since a new roof is a big expense, customers only want to deal with the “best in the business.” Consumers can have difficulty finding a reliable contractor when they don’t know anyone, which is the reason they look online. Review sites like Angie’s List, Yelp, Google and Facebook can aid them in finding someone they can trust. This is why reputation management for roofing companies is so critical.
Your online reviews are often the only way a customer can tell if you are worth a call. Positive reviews draw more clients your way, just as negative ones take away business. Making that favorable first impression is key to growing your client base and maintaining it in the long term. Since no reliable business is perfect, having a few less-than-positive reviews is not necessarily a bad thing. What is important is to be sure that you address and resolve all negative feedback in a way that leaves customers satisfied.
Be sure to ask all your customers for a review after you complete services for them. This can be done on your own website or one of the review sites. If you are not comfortable requesting a review, a follow-up email asking for feedback often works just as well. It is important to respond to all reviews, both positive and negative. Thank customers for their responses and be sure to take care of any problems or resolve complaints in a timely fashion.