As a consumer, you have likely seen customer reviews all over the internet. When you make a purchase at Amazon or another online company, they ask you to rate the product. In turn, they post it for viewing by other potential customers, who actually do read some of the reviews and use them in making their own buying decisions. This is why it is necessary to have review trackers.
While you can post a product or service review on the company’s website, there are hundreds of dedicated review sites online where comments may also be displayed. Some of the more popular ones include: Yelp!, TripAdvisor, Better Business Bureau, Yahoo! Local Listings, Citysearch, Google Places, Google+ Local, MerchantCircle, Angie’s List, Insider Pages, Foursquare and Local.com. Social sites like Facebook, Twitter, YouTube and LinkedIn are also prime locations for customer satisfaction or displeasure. Blog postings are an additional outlet for customer commentary.
With these and all of the other sites online for customer reviews, the potential is there for not only positive but negative feedback. How will you know if you have a dissatisfied customer? Are you actually going to check each of these outlets and the others not mentioned above every day so that you can address their concerns? I don’t think so. No business owner has the amount of time that would be required to search the web daily for reviews.
This is where Top Review Tracking can help you. In one dashboard, you can see everything consumers are saying about your business and deal with it accordingly. Sign up today for a FREE trial of review trackers.
