Customer satisfaction is at the heart of any successful car dealership.
When customers receive less than satisfactory service from a car dealer, they may tell everyone who will listen by posting a bad review about their experience. These reviews can crop up on dozens of different websites and the dealer may never discover them. The car dealer review monitoring service from Top Review Tracking solves this problem by bringing car dealers face-to-face with all of their online reviews.
Customers want more than a good price on a reliable car. They also want to know that their car dealer is willing to stand behind every sale. If a customer drives a new car off the lot only to have engine problems a few days later, they are likely to post one or more bad reviews about the dealership. When other potential car buyers see these reviews, they may decide to shop elsewhere before even setting foot into that dealership.
How does review tracking work?
Reaching out to these unsatisfied customers is a key part of good customer relationships. Finding these reviews is another story altogether.
That’s where the car dealer review tracking service from Top Review Tracking comes into play. This software brings car dealers and customers together by:
- Searching the Internet for any reviews associated with a particular dealership
- Collecting and organizing those reviews into an easily readable format
- Providing real-time updates as new reviews are posted
- Allowing car dealers an opportunity to respond to both positive and negative reviews
The Top Review Tracking software searches Google, DealerRater.com, Cars.com, CarDealerCheck.com and other websites to comprehensively locate all relevant customer reviews. Dealers can then log into their Top Review Tracking accounts to find out when reviews have been posted and how the review rated the customer’s experience.